I went to a fancy restaurant recently.
The presentation of the food
and the ambience
was amazing,
absolutely beautiful.
The food was average.
But everyone raved about it
because it looked so pretty.
Presentation matters.
Pay attention
to your packaging,
to the appearance of your products,
to the state of the spaces
your customers see.
It WILL make a difference
to your customers’ perceptions
of your business.