As another social media platform
changes leadership,
this is a good time
to market the sh*t
out of your newsletter.
EVERY business should have
a newsletter.
That is direct contact
with customers and prospects
WE control.
I download my list
of subscribers every month
so I can switch newsletter providers
at any time.
Post links to
newsletter sign up pages
on every social media platform.
Add that information
at the bottom of every invoice/receipt,
every message.
Then offer unique content
with your newsletter,
something people can only receive
if they subscribe.
This could be tips or advice
or coupons or anything else
your customers would value.
Build your newsletter.
MARKET your newsletter.
It is your most powerful promotional tool
and it is all yours.