The latest ‘game’
is to release a study
with a completely bullsh*t conclusion
and then,
a few weeks later,
after the media coverage
has stopped,
release a retraction,
admitting it was total bullsh*t.
This doesn’t help
those of us
who have made decisions,
including business decisions,
based on the original
bullsh*t conclusions.
The damage has been done.
This has happened
so often
recently,
I’ve added extra steps
to my process.
I wait for a month,
if I can,
to act on any piece
of new information.
I also wait
to hear
feedback on the research
from experts
I trust.
Wait for feedback
and reactions
on new research
before acting upon it.