Changes Take Resources

Many companies
are reinstating mask mandates
due to COVID.

They are spending time
and resources
to reinstate these mandates.

As they spent time
and resources
to remove these mandates.

A couple months from now,
I suspect they will
spend time
and resources
to remove them again.

And then a few months later,
they’ll spend time
and resources to reinforce
the mandates again.

Until the vaccines arrive
that stop the spread of COVID
(which ARE in development),
COVID isn’t going anywhere.

Save time and money
and keep the mask mandates.

Change distracts
everyone.

And mask mandates send
a signal
you care about your employees.

The Pandemic WILL End

I heard some rumors
that vaccines with the ability
to block COVID completely
are in exciting stages
of development.

Right now, COVID vaccines
mostly just decrease
the severity of COVID.
We still suffer organ damage.
We still risk Long COVID.
We still infect other people.

These new vaccines
will address all those issues.

Which means…
the pandemic WILL end
sometime in the future
(I’d say within a year)
for the vaccinated.

Take that into account
when negotiating supply deals
for things like
masks for your employees.

And please support
mask wearing.

We likely only have
a year of this left.

Let’s ensure
everyone stays alive
and healthy.

Vaccines, Gratitude And Status Symbols

Last week, I visited
the Dominican Republic.
A little over 45%
of the total population in
the Dominican Republic
is fully vaccinated.

Every person I spoke to there
proudly and unprompted told me
their vaccination status.
They recited when they received
each shot
and what type of vaccine
they received.

Being vaccinated
in the Dominican Republic
is currently a status symbol.

Being vaccinated
in the U.S.,
in contrast,
invokes controversy
and debate.

Status symbols
are often region specific.
Stances on certain topics
are also region specific.

Remember this
while marketing in different areas,
especially if you reside
outside that area.