The easiest way
to make a book sale
is to reassure readers
it is like a book
they’ve already read
and loved.
Readers want a ‘safe’ read,
a story they can be assured
will turn out
well for them.
Romance Novel Writers
(small business owners)
use tropes and comparisons
to reassure readers
their book is the same
in many ways.
THEN
they might also mention
the ways their book
is special.
As Seth Godin
shares
“The reason we haven’t taken
systemic action
is that it’s scary,
not because
it isn’t novel enough.
If you want more people
to take more action,
make it safe,
don’t make it interesting.”
If you want to appeal
to a lot of prospects,
ensure your product/service
seems safe
in your marketing material.