The Benefit Of Seeing It Everyday

I’m often asked
why I use print calendars
to track some project tasks.

I use print calendars
because most of my tasks
are done on the screen
and it takes additional minutes
to switch
between screens.

It also gives me
a quick visual
of how that project
is progressing.

I always have the information
on the printed calendar
in front of me.

It is like putting
a post-it note
on the edge of my screen.
It is a constant reminder,
one I see every day.

That’s powerful.

Never underestimate
the power
of seeing something everyday.

Know The Different Uses For Your Product

I use wall calendars
to track to-do lists
for many of my projects.

I fold them
in half
so only the calendar part
is visible.

The calendars I received
from loved ones
for 2024
all have the month and year
printed
on the image part
of the calendar.

Which means
I had to write the month
and the year
on every page
of the calendar part.

Because some dumba$$
didn’t know
a significant portion
of their target customers
use their calendars this way.

Know the different uses
for your products.

Ensure your product design
serves those uses.