Train Your Employees

A friend’s neighborhood
planted trees.
They were all volunteers.
They had no training.

But how hard could it be?

You just dig a hole
and stick a baby tree in it,
right?

Months later,
EVERY tree planted
has died.
Every single one.

I was trained in tree planting
years ago
and even I could see
the trees were planted incorrectly.

There are NO unskilled jobs.
NONE.

Every job
-planting trees,
handing out flyers
at the mall,
flipping burgers-
requires skill.

Train your employees.
Then seek to retain
those SKILLED people.

Why Not Both?

I was asked yesterday
if I liked Star Wars or Star Trek.
I said I liked both.
The person got upset
and told me I had to choose.

No.
I didn’t have to choose.
I could like both.
I DO like both.

People, especially Americans,
like to choose sides.
They like being all in,
either passionately for
or passionately against.

That is limiting thinking.
It is world of scarcity thinking.
It is if I win, you lose thinking.

We don’t have to choose, for example,
between promoting on Facebook
or promoting on Twitter.
We can do both.

We don’t have to choose
between planting trees
and lowering emissions.
We can do both.

Doing both is almost always
an option.
Ensure you consider it.