Should You Keep Outdated Content?

Many of us
have been blogging
or creating other social media content
for a while.

That older content
stays in search engines.

But some of it
may no longer be
relevant or true.

Should we delete it?

I delete older content
that is no longer true
or safe to share.

I also delete older content
that creates a lot of work
but doesn’t increase sales.

That 10 plus year old
article
I wrote for funsies
on growing tomatoes?

A lot of people contact me
about it.

But none of those people
are interested in
buying my romance novels.

They’re only interested
in gardening advice.

And I’m not interested in giving
or am qualified to give
gardening advice.

I deleted the article.
My work and worry load
greatly decreased.

Delete older content
that no longer serves
you, your business
or your customers.

Your Content Is Immortal

One of my favorite YouTube channels
features a 94 year old woman
who lived through the depression
sharing depression recipes
and stories.

The footage was recorded
14 or more years ago.
The woman has long passed.

Her videos remain.
They are immortal
and so is she,
in a virtual version.

Remember that
when you release content.

Your content could live
forever.

It could be the way
others know of you
long after you’re gone.

Ensure they view you
the way YOU
want to be viewed.