A Small Business Owner’s Risk Is Not Everyone’s Risk

I was chatting with
an online buddy
and she told me
she insists every customer
entering her store
wears a mask
because she can’t afford to get sick.

She is a small business owner.
If she’s ill,
her income drops to next to nothing.
She doesn’t have paid sick leave.
She doesn’t have insurance
to cover her illness.
She is on her own.

The calculation of risk
for us,
for business builders,
is significantly different
than the calculation of risk
for other people.

We can’t afford to do
things other people do,
like run around unmasked,
not have an alternative power supply,
etc.

Factor that
into your decision making.