Luck IS A Factor In Success

You do everything you can do
to ensure a project
is a success.

It still fails.

Hey, this happens to me.
Often.
It happens to everyone.

Because like it or not
(I vote for not),
good luck is a factor
in EVERY success.

We need a bit of good luck
to be successful.

Acknowledge that.
Accept that.

Try to minimize
the impact luck has
but know that a little bit of it
IS necessary.

And also know
that, eventually,
if we try hard enough,
work wisely enough,
we WILL get that little bit
of luck.

Marketing Around St. Patrick’s Day

St. Patrick’s Day
is March 17th
and it is a fun day
to market around.

Wishing people the best of luck
in a genuine way
almost always puts them
in a happy mood.

And happy people buy
products and services.

Unless your business
is proudly Irish
or you’re proudly Irish,
I would suggest
forgoing any Irish references.

I would also skip
the leprechaun references.

Heck, I would forgo
mentioning St. Patrick’s Day.

I’d use a lot of green,
maybe some shamrocks
in promo material.
I’d mention luck somewhere
in my message.

I’d also greet customers with
“It IS our lucky day.
You’re here.”
sporting a big smile.

Have fun with it!