The Meeting Place

As you build your business,
you might discover,
as many established businesses
did during the pandemic,
there is no need
to have a permanent office.

Work can be done
just as or more
easily from home.

But as
Seth Godin
shares

“As social creatures,
many people very much need
a place to go,
a community to be part of,
a sense of belonging
and meaning.
But it’s not at all clear
that the 1957 office building
is the best way
to solve those problems.”

A loved one’s company
rents a boardroom
once a week
at a central hotel.
Employees meet there.

Another loved one
holds once a month
team lunches
at a central restaurant.

Meeting face-to-face
CAN BE important.
But those meet ups
don’t have to happen
daily
and they don’t have to happen
at a dreary office building.

Think outside
of the traditional
corporate structure.

Build a business
that works for YOU.

Increasing Sales By Changing The Feelings Invoked

Great Romance Novels have superbly-crafted plots.
They have unique, wonderful characters.

But, most importantly,
great Romance Novels invoke strong emotions
in readers
(customers).

THAT is what readers
are buying
– the emotions,
the way they feel
while reading the back cover copy
(the marketing),
while looking at the cover
(the packaging),
while enjoying the story
(the product).

If writers
(business builders)
want to reach
a different audience
(a different target market),
an easy way
to do this
is by changing the feelings
their stories
(products)
create in readers.

As Seth Godin
shares,
when people approach
a product or service,
they experience
“Feelings first,
then they create a story.
Facts come in third.

If our goal
is to help people
make better choices,
it helps to first
create better feelings.”

If you want to change
your target market,
consider changing
the feelings your product/service
invokes in people.