Great Romance Novels have superbly-crafted plots.
They have unique, wonderful characters.
But, most importantly,
great Romance Novels invoke strong emotions
in readers
(customers).
THAT is what readers
are buying
– the emotions,
the way they feel
while reading the back cover copy
(the marketing),
while looking at the cover
(the packaging),
while enjoying the story
(the product).
If writers
(business builders)
want to reach
a different audience
(a different target market),
an easy way
to do this
is by changing the feelings
their stories
(products)
create in readers.
As Seth Godin
shares,
when people approach
a product or service,
they experience
“Feelings first,
then they create a story.
Facts come in third.
If our goal
is to help people
make better choices,
it helps to first
create better feelings.”
If you want to change
your target market,
consider changing
the feelings your product/service
invokes in people.