If All Your Salespeople Are The Same…

A large company
fired or laid off
all their salespeople
who didn’t sell their products
‘their way.’

What was ‘their way?’
You guessed it.
It was the stereotypical white male way.

And that is fine
IF the company is only selling
to white males.

But guess what?
This isn’t the 1800s.
There are female CEOS now.
There are CEOs
who aren’t white.

And they often don’t like
to be sold
to
using the stereotypical
white male techniques.

I personally hate
that style of selling.

If you want
a diverse customer/client base,
have a diverse sales team.