Tag: selling products

Remember Your True Goals

My bell pepper plants
are being decimated
by slugs.

When this started happening,
I almost sprayed
the plants
with poison.
This would have killed
the slugs.

Which would have
also killed
one of my true goals
for the garden
– to provide ‘food’
for insects
and other tiny wildlife
…like slugs.

Sometimes we get so focused
on intermediate goals
we lose sight
of our true end goal.

We focus
so much,
for example,
on going viral
on social media
that we post things
that wouldn’t interest
or,
worse,
upset
prospects
for our products.

Review your true goals
regularly.
Ensure your actions
move you
closer to achieving them.

Do You Have A Selling Face?

Many marketing experts
suggest using photos
of ourselves
when promoting our products.
They claim
prospective customers
like to see
who they are buying from
and
supporting.

These marketing experts
are usually good looking.

Client K specializes
in delivering the harsh truths
and a harsh truth
is
some of us
(myself included)
don’t have faces
that would sell products.

We might,
in reality,
have faces
that would STOP prospects
from buying our products.

And that’s okay
as long as we know this.

I’ve sold a LOT
of romance novels
and my face isn’t anywhere
on the internet.

Having our faces
associated with our businesses
isn’t necessary
for success.

Get an honest opinion
from someone you trust
about this.

Give that person
a choice between
your face
and
a logo/another photo
to represent your company.

If they choose
the logo/other photo,
separate your appearance
from your business.

Not all faces
sell products/services.

It is okay
to stay behind the scenes.