Recognizing A Yes

I asked my Mom
if she wanted me
to call her on a certain date
or would she be receiving
too many calls
that day.

She told me
she didn’t think
she’d be very busy.

That’s a yes.
She wants me to call her.

My Mom NEVER gives me
a clear yes.

Some of our prospects
are like this also.
They will never say
yes, they want our products.
They’ll say things
like
‘That would be useful’
or
‘That is lovely.’

I do the presumptive close
with these prospects.
I’ll tell them
I’ll add the product to their bill
or I’ll write up the contract
or I’ll place it in their shopping basket.

If I misread the situation,
they’ll tell me.
But usually I haven’t misread it.

Some prospects will never
give you an outright yes.
If they don’t give you
an outright no,
assume they want your product/service.