If you send virtual promotional material
– a newsletter, a social media post,
an email
– give your prospects direct links
to your products
in their country-specific store.
Almost no one is going to
search for your product.
Many prospects are so accustomed
to receiving direct links
they don’t know HOW
to search for your product.
I receive emails from readers
in countries I sell very few books in
asking for direct links.
Yes, they prefer to email the writer
of a book
than to search for that book
at their online store.
Give your prospects
direct links.