I was chatting to a buddy
yesterday
about the no promoting
on certain social media platforms
issue.
And she said,
“But if you chat with them,
you’ll become friends
and
then they will buy your books.”
My reply was,
“You’re my friend.
How many of my books
have YOU bought?”
There was a stretch of awkward silence
followed by a bunch of excuses.
That is my point
EXACTLY.
Friends often don’t buy
our products
or pay to use our services.
Don’t expect that
to happen.
Don’t build a business
around it happening.
And don’t assume
being best friends
with prospects
will lead to sales.
Often, the opposite
will happen.
Friends are the worst prospects.
Look elsewhere
for customers.