With the economic troubles dominating the news,
consumers are being told to
pinch pennies
and cut indulgences.
People don’t like to cut their indulgences.
It makes them feel poor.
That disconnect creates an opportunity
for the smart marketer.
How?
Treat your best customers.
This could be as inexpensive
as sending them a piece of rich chocolate
or organizing a wine and cheese information night.
Make them feel rich.
One day last week,
after losing thousands in the markets,
I walked into a business
and they gave me a free pen.
Normally, I wouldn’t have thought twice
about that free pen
but that day, wow,
I told everyone about it.
People like to be in their natural state.
I’m a happy person.
I was looking for a reason to be happy.
I’ll remember for years
that company with their free pen
helped put me there.
Do you have a little extra
you can add to orders?