Tricking Your Customers

Publishers and publicists
often email me sales sheets
for their upcoming releases.
If I’m interested in the romance novel,
they’ll send it to me
and I review it.

Sometimes the sales sheet is designed to trick.
I say I don’t review paranormals
so it will neglect to mention the hero is a vampire
(although it is obvious first page
that he is).

That’s fine.
Usually I’ll review the novel.
Then I never, ever accept a book
from that contact again.

Customers aren’t dumb
and no one likes being lied to.
Save the tricks for Halloween.

The Little Extras

One day last week,
after losing thousands in the markets,
I walked into a business
and they gave me a free pen.

Normally, I wouldn’t have thought twice
about that free pen
but that day, wow,
I told everyone about it.

People like to be in their natural state.
I’m a happy person.
I was looking for a reason to be happy.
I’ll remember for years
that company with their free pen
helped put me there.

Do you have a little extra
you can add to orders?