making customers happy

Marketing Around St. Patrick’s Day

St. Patrick’s Day
is March 17th
and it is a fun day
to market around.

Wishing people the best of luck
in a genuine way
almost always puts them
in a happy mood.

And happy people buy
products and services.

Unless your business
is proudly Irish
or you’re proudly Irish,
I would suggest
forgoing any Irish references.

I would also skip
the leprechaun references.

Heck, I would forgo
mentioning St. Patrick’s Day.

I’d use a lot of green,
maybe some shamrocks
in promo material.
I’d mention luck somewhere
in my message.

I’d also greet customers with
“It IS our lucky day.
You’re here.”
sporting a big smile.

Have fun with it!

The Last Big Push

December 25th is
a holiday for many people.

December 24th
is often
either a half day
or a full day off
(due to it falling on a Sunday
this year).

Today is the last big push
for many of us
before the holidays.

Send those messages.
Help your last minute
shoppers.
Motivate your employees
and partners.

We can do this!

Remember Your True Goals

My bell pepper plants
are being decimated
by slugs.

When this started happening,
I almost sprayed
the plants
with poison.
This would have killed
the slugs.

Which would have
also killed
one of my true goals
for the garden
– to provide ‘food’
for insects
and other tiny wildlife
…like slugs.

Sometimes we get so focused
on intermediate goals
we lose sight
of our true end goal.

We focus
so much,
for example,
on going viral
on social media
that we post things
that wouldn’t interest
or,
worse,
upset
prospects
for our products.

Review your true goals
regularly.
Ensure your actions
move you
closer to achieving them.

Salespeople Work For Their Customers

The current business environment
for skilled salespeople
involves moving companies,
on average,
every three years.

Quotas usually increase
every year
until
they are no longer achievable.
At that point,
the salesperson either moves
voluntarily
because their commissions have dropped
or
they are let go.

Experienced salespeople
know this.
They know their employer
will change every few years.

They also know
that the big value
they bring to a new employer
is their customer/client relationships.

The customer/client is the constant.
They give salespeople career security.
They bring salespeople commission income.

Skilled salespeople work
for their customers/clients.

As a business builder,
as their possible employer,
embrace this truth.

Ensure what is best for your business
is also best for the client/customer.

And don’t ever make
salespeople choose.

Because, if they are intelligent,
salespeople WILL choose
their clients/customers.
Every d@mn time.