Many of us
have the urge
to tie our marketing today
to football or, more specifically,
to the Super Bowl.
It is one of the largest events
in American sports.
127.5 million people
are expected to watch it.
But that is exactly
the issue
– they are WATCHING it.
Which means
they aren’t seeing
your post on social media
or reading your newsletter
or engaging in your marketing
at all.
(Unless you have snagged
one of the multi million dollar
commercial placements.
And if you’re advertising
at that level,
I doubt
you’re still following
my bootstrapping tips.)
Our market for today
are the non-football fans,
the people who are tired
of hearing about
a sport they have no interest in.
They don’t want to see
another football-themed post.
They want something different.
Give them that something different.