As traditional media
is now controlled by the billionaires,
I follow experts
on social media
to hear the truth
about what the f*ck is going on
and to make better decisions.
Influencers aren’t experts
(in anything other than
being influencers).
Influencers have
large followings
because they tell people
what they want to hear.
They tell people,
for example,
the pandemic is over
and they don’t have to mask.
They tell people,
as another example,
climate change is reversible
and they don’t have to
change their lifestyles at all.
Experts tend to have
much smaller followings
because they tell people
the brutal truth.
They tell people
the pandemic is far from over,
people are dying every day from COVID,
there are other much more severe pandemics
on the horizon
and everyone who values their brain
and their health
should mask.
They tell people
climate change will increase exponentially
in intensity,
that this was the hottest year
in history
yet will be the coldest year
when compared to the future,
and we have to change
almost everything about our lifestyles
to survive that future.
No one wants to hear that sh*t.
I definitely don’t want to hear it.
Yet I force myself to listen
because it impacts my business
and my own survival.
Very few people will do the same, however.
True experts don’t gain
large followings.
Influencers aren’t experts.
Reach out to influencers
for marketing help.
They’re brilliant at that.
But ignore what they have to say
about other issues.