I signed up
for a book blast,
a promo
that sends news
about my book release
to bloggers
and social media folks.
I participated in some book blasts
years ago.
At that point,
my biggest issue was converting
eyeballs to sales.
A book blast doesn’t do that.
A book blast merely
promotes awareness of a book.
So I stopped participating in them.
Today, my biggest issue is
promoting awareness of my books.
I’ve figured out conversion.
Now, the more people see my books,
the more people buy my books.
So I’m trying book blasts again.
It is okay
to try previously unsuccessful marketing tactics
again,
especially if your goals, your challenges,
your products have changed.
You are different.
Your results might be different also.