I love Halloween.
It is my favorite celebration
of the year.
And I want it to continue
forever.
I want newcomers to the country
to participate in it
and derive joy from it.
So I don’t make any comments
if they’re doing it ‘wrong’.
I give kids candy
if they’re dressed in costume or not,
if they say the words or not,
if they’re older,
if they don’t know what to do.
Because you and I,
as business builders,
know,
when we try something
for the first time
or even the fifth time,
we’ll make mistakes.
We’ll do it ‘wrong.’
And their friends,
their peers
have the critique role.
THEY will guide
these new trick or treaters.
Our job,
as candy distributers,
is to encourage
these new entrants
to Halloween.