One of my Romance Novels series
sells REALLY well.
It earns
more than all the other series
combined.
THAT is the series
I promote the most.
Why?
Because $1 promoting that series
has a larger financial return
than $1 promoting any other series.
The series has a fanbase
to help boost the promotions.
These readers (customers)
are more likely to share
promotional material.
The series already has a good ranking (positioning)
at online booksellers.
Promotion boosts that ranking higher
and higher ranking means
exponentially larger visibility.
It has the glowing reviews
which help sell the book
once readers (prospects) arrive
at the sales page.
It has momentum
and an object in motion
stays in motion.
Feed the strong.
That usually has
a better return
than promoting the weak.