Keeping Weak Products

We all know the phrase
“Feed the strong.”

99% of the time,
it makes financial sense
to pour the majority of our resources
into promoting, selling
and supporting the strongest products/services
we offer.

And it makes financial sense
to starve our weakest products/services.

But does it make sense
to remove those weak products/services?

Usually, it does.

Those weak products/services
add complexity.
They require listings
and customer service
and maintenance
and storage
and other resources.

It only make senses
to keep them
if they serve
the better selling products/services
in some way.

Consider delisting
weak products/services.

Feeding The Strong

One of my Romance Novels series
sells REALLY well.
It earns
more than all the other series
combined.

THAT is the series
I promote the most.

Why?

Because $1 promoting that series
has a larger financial return
than $1 promoting any other series.

The series has a fanbase
to help boost the promotions.
These readers (customers)
are more likely to share
promotional material.

The series already has a good ranking (positioning)
at online booksellers.
Promotion boosts that ranking higher
and higher ranking means
exponentially larger visibility.

It has the glowing reviews
which help sell the book
once readers (prospects) arrive
at the sales page.

It has momentum
and an object in motion
stays in motion.

Feed the strong.

That usually has
a better return
than promoting the weak.