Avian Flu And Building Businesses

Many of my science contacts
are EXTREMELY worried
about avian flu
jumping to human hosts.

If this happens
and it isn’t quickly detected
(it has already happened
at least once)
and transmission happens
between humans,
the outbreak is likely to be
100 times worse than COVID.

One expert contact
is privately predicting
a BILLION dead.

Yes, BILLION
with a ‘B.’

What does this mean
for business builders?

It means
having a purely virtual option.

It means
looking into a variety
of delivery methods
for products and services.

It means
investing in masks
and hand sanitizer
and great ventilation
NOW.

It means stocking up
on
essential supplies
and
assuming there will be
future supply chain disruptions.

It means preparing,
taking this possible threat
seriously.

Assume there will be
another pandemic.

Build your business
to survive that happening.

Caring And Time Frames

Climate Change Experts
often talk about
how the world will be uninhabitable
by 2100.

2100 is 77 years from now.
Most of us will be dead.

Many of us are trying
to get through
this year, month, day, moment.

The average person doesn’t care
about long time frames.
They don’t care about issues
their kids will face.

As soon as we hear
a long time frame,
we stop listening.
The problem isn’t urgent
and it isn’t ours
to deal with.

Remember that
when promoting products/services/actions.

Focus on the immediate benefits.
Tell prospects
how it will change their lives
TODAY.