With repeated COVID infections
all damaging the brain
combined
with all the disasters
worrying and distracting us,
the world is getting
stupider.
We have to offset
that stupid.
How?
One solid tactic
is to write down everything
and to force those around us
– employees, partners, suppliers –
to write things down also.
Document systems,
strategies, customer interactions,
cold calling scripts,
everything that is important
to the running of our businesses.
Then make it easy
for people to access
that information.
Ensure databases are accessible
and searchable.
Write everything critical
down.
You’ll need that documentation.