Yes, there is a push back
in some religious neighborhoods
against Halloween.
So think about
whether or not
you wish to promote Halloween
heavily.
But consider having
a basket of treats
stored under the counters
for Halloween celebrating shoppers.
If a shopper in costume
or buying Halloween items
approaches
your cashiers,
instruct them
to give that shopper
some of those treats.
It will delight
both your employees
and your customers.
Delighted customers
become loyal customers.