Trimming All The Special Out Of A Product

I love taking cruises.
Those are my vacations
of choice.

But cruising is changing,
going from being a treat,
a luxury,
to simply being a means
to visit a lot of places
easily
on one vacation.

When I first started cruising,
cabins were tidied
three times a day.
I thought this was
unnecessary
but I certainly saw it
as a luxury,
as being pampered.

Today,
cabins are tidied
once a day
but only
if the cabin is unoccupied
during that small slice of time.

In the past,
there were gleaming white table cloths
on the dining room tables.
Dinner was a production.

Today,
there are no table cloths
on the cafeteria-style table tops.
I feel like I’m eating
in a food court.

There are no individual toiletries
in the cabins.
There are pumps of shampoo and body wash
and no lotions.
The tissue is the cheapest stuff
ever produced.

There have been a thousand reductions
in quality,
a thousand cost savings
in every area.

And that has made
cruising a commodity,
replaceable,
not as magical.

If you cut quality everywhere,
your product or service
can’t claim to be a luxury
or a treat.

Those cuts will be noticeable.

The Easiest Customer To Make Happy

Midway through a cruise,
I told a maître d’
we were extremely happy
with our table
and with our servers.
They were doing an excellent job,
etc. etc.

The next day,
he moved a grumpy passenger
and her group
to our table.

We were told to sit somewhere else
– a not-as-nice table
with different servers.

I refused.
We were then given the same servers
but we never got our table back.

And we could hear
the grumpy passenger complain
night after night.

The maître d’ didn’t make her happy
and he made his happy customers
unhappy.

The easiest customer
to make happy
is the customer
who is already happy.

Don’t f*ck those customers over
when attempting to make
unhappy customers happier.

Keeping happy customers happy
should be your priority.