I was asked yesterday
if I liked Star Wars or Star Trek.
I said I liked both.
The person got upset
and told me I had to choose.
No.
I didn’t have to choose.
I could like both.
I DO like both.
People, especially Americans,
like to choose sides.
They like being all in,
either passionately for
or passionately against.
That is limiting thinking.
It is world of scarcity thinking.
It is if I win, you lose thinking.
We don’t have to choose, for example,
between promoting on Facebook
or promoting on Twitter.
We can do both.
We don’t have to choose
between planting trees
and lowering emissions.
We can do both.
Doing both is almost always
an option.
Ensure you consider it.