One of the key jobs
of a business builder
is to sell.
She sells her products/services,
her company,
herself
to
prospects, customers,
business partners,
banks,
and other entities.
She sells everywhere
she goes.
In his newsletter,
Carmine Gallo
shares
“I remember the first time
a famed venture capitalist
debunked the myth for me.
Geoff Ralston,
the president of
seed accelerator Y Combinator
(early investor in Airbnb, DoorDash,
Reddit, and thousands of other startups).
During our conversation,
I called public speaking
and storytelling
a “soft skill.”
Ralston corrected me
before I finished the question.
“You might call it ‘soft.’
I call it fundamental,”
he said.
Ralston’s point was that
an entrepreneur can have a great idea,
but if they can’t persuade
investors, partners,
and potential employees
to join them,
their startup won’t even
get off the ground.”
Sales is a necessary skill.
Gain it.
Practice it.
Use it.