Tag: Candida auris

The Big Sales Push

Bad times are approaching.

COVID is still here.
Candida auris is spreading so quickly
and is so deadly
reports about it are being suppressed.
Bird flu is about to go supernova.

And those are merely
the pandemic-like threats.

What does this mean
for business builders?

We prepare.

And we sell as much as possible
as quickly as possible.

Strive for December-like sales
in May and June.

Market like wild.
Sell like you’ve never sold
in the past.
Bank those sales
and those profits.

Lean times are coming.
Fill that bank account.

Politics And Leadership

A buddy shared
that the government
isn’t worried about bird flu
or COVID or Candida auris
or any of the other health issues
floating around.

Why should we be worried?

Government leaders
and heads of government agencies
are concerned most
about being re-elected
and/or keeping their jobs.

That is their number one goal.

Protecting the average person
including the average small business owner
is secondary…at best.

And voters don’t want
to hear about pandemics
or wearing masks
or taking other precautions.

So leaders,
intent on being re-elected,
aren’t going to talk about it.

We have to make our own decisions
for ourselves
and for our businesses.

The government
will advise doing the bare minimum.

Do that bare minimum.
But also consider
doing more.

Because the government
won’t bail out
our small business a$$es
if employees or customers
sue us into the ground.

Protect yourself.

2023 Goals And Plans

Many of us are thinking about
our 2023 goals and plans
this week.

This is your gentle reminder
that climate change challenges
and pandemic challenges
will remain in 2023.

U.N. Secretary-General
Antonio Guterres
is warning of global food shortages
in 2023.

Much of Europe, the US
and Canada
is currently facing
a triple punch
of COVID,
the flu
and RSV.

AND there are new ‘superbugs’
building in intensity.

What does that mean
for the savvy business builder?

We build these challenges
into our plans.

Our plans shouldn’t be based
on everything going right,
on perfect conditions.
They should be based
on reality.

And since everyone,
including the clients
we normally wine and dine,
needs to eat
AND
we require our customers
to be alive
to sell to them,
these two factors will impact
ALL our plans.

Factor for climate change
and pandemic challenges
in your plans.