Many of us are thinking about
our 2023 goals and plans
this week.
This is your gentle reminder
that climate change challenges
and pandemic challenges
will remain in 2023.
U.N. Secretary-General
Antonio Guterres
is warning of global food shortages
in 2023.
Much of Europe, the US
and Canada
is currently facing
a triple punch
of COVID,
the flu
and RSV.
AND there are new ‘superbugs’
building in intensity.
What does that mean
for the savvy business builder?
We build these challenges
into our plans.
Our plans shouldn’t be based
on everything going right,
on perfect conditions.
They should be based
on reality.
And since everyone,
including the clients
we normally wine and dine,
needs to eat
AND
we require our customers
to be alive
to sell to them,
these two factors will impact
ALL our plans.
Factor for climate change
and pandemic challenges
in your plans.