One day last week,
after losing thousands in the markets,
I walked into a business
and they gave me a free pen.
Normally, I wouldn’t have thought twice
about that free pen
but that day, wow,
I told everyone about it.
People like to be in their natural state.
I’m a happy person.
I was looking for a reason to be happy.
I’ll remember for years
that company with their free pen
helped put me there.
Do you have a little extra
you can add to orders?
Some experts are advising
small business owners
simply ignore
the stock and credit market turmoil.
The only thing you should ignore
is that advice.
If your company is doing well,
turn your focus to your key customers.
Call them up.
If they comment on the economy,
ask them if there is anything you can do to help
(and have a few good ideas of what you can do
if they say yes).
Even if they are doing wonderfully,
you’ve strengthened your relationship by asking.
You’ve become a true partner,
someone they can count on
and trust.
We all like to do business with people we trust.