Yes, there is a push back
in some religious neighborhoods
against Halloween.
So think about
whether or not
you wish to promote Halloween
heavily.
But consider having
a basket of treats
stored under the counters
for Halloween celebrating shoppers.
If a shopper in costume
or buying Halloween items
approaches
your cashiers,
instruct them
to give that shopper
some of those treats.
It will delight
both your employees
and your customers.
Delighted customers
become loyal customers.
I update my readers (customers)
regularly
on where I am
with each book,
what I am working on,
the process,
my schedule.
I find doing this
reassures them.
They know the book is coming.
They are also
more invested
in the upcoming book.
They were there
for its ‘birth’,
for every step of the way.
And when it releases,
it feels like THEIR baby.
They want it to be good,
to do well.
Rosario Dawson and Abrima Erwiah,
co-founders of
Studio 189,
share
“What we have learned to do
is to take time
to explain
and educate our community
about the process of
making clothing
and what goes behind it.
We have found that
the more we share,
the more our customer
actually understands
and becomes more invested
in the community.”
Consider updating and educating
your customers
on your production processes.