You’re Not A Billionaire. Yet.

I’ve posted in the past about
how being approachable
benefits
our businesses.

People tell us
useful sh*t.

But, but,
you say,
‘X isn’t approachable
and he’s a billionaire.’

You’re not
a f*ckin’ billionaire.
Yet.
Billionaires play by their own rules
because they’re the people
creating the rules.

And yes, X is a total d*ck
but I suspect he has people
working for him
who are more approachable.

You and I are
building our businesses.
People are more likely
to be within arm’s reach
of us
than of X billionaire.

We should try
our d@mnedest not to be d@cks
to our customers.

Be Approachable

The formatting on a buddy’s book
went terribly wrong.

One of the earliest readers
contacted her immediately.

My buddy corrected the problem
so quickly
most of her other readers
didn’t realize
there had been a problem.

Another writer told her
she was ‘lucky.’
That writer had the same problem
and she didn’t find out about it
until she had received a bunch
of 1 star reviews
and investigated.

Luck is always a factor
but it wasn’t purely luck.

My buddy is approachable.
Readers feel comfortable
coming to her
with issues.

The ‘unlucky’ writer
has a reputation
for yelling at readers.
Very few people
approach her
about anything.

Be approachable.
Or ensure SOMEONE high profile
is approachable
in your business.

That will help you
retain customers.