Saying No

As time is limited,
saying no to some projects is a must. 

Is that a bad thing? 
No. 

As Peter de Jager in
So?  You’re A Manager… Now What?
says
“While saying ‘no’ is not
what management or clients want to hear,
it gains credibility and respect
when combined with a perfect track record
for always delivering when you said ‘yes.'” 

If you say ‘no’ when you need to,
your clients will believe you
when you say ‘yes’.