How To Win Over Enemies

Most marketers have heard
how Rage Against The Machine fan
Jon Morter
organized a Facebook campaign
to stop a favored X Factor single
from being the “Christmas number one.”

Supposedly it started
as a way to stick it
to Simon Cowell.

It didn’t end that way,
even though Simon Cowell was ‘defeated.’

Why?

Because Simon Cowell phoned Morter
before the winner was announced
to wish him the best.
Cowell was nice.
He was charming.
He won Morter over.

So much so
that when Morter did the interview circuit,
he had only nice things to say
about Simon Cowell
and about X Factor.

Simon Cowell may have lost
the contest
but he won the PR game
and he won over an influential.

Published
Categorized as Marketing

Managing During Bad Times

Many of my placements
are in challenged companies.
These are companies going through changes.
There are layoffs and restructurings
and other stressful events.

One company communicated nothing.
Employees would hear of layoffs
only when they tried to contact co-workers.
Managers were there one day,
gone the next.
They were shifted to groups
without explanation or warning.
There was constant unease and worry.
Employees relied on gossip
and the gossip was always the most dramatic alternative.
Work didn’t get done.
The caring level was low.
Star performers left.

Another company was in an even tighter spot.
They were heading to bankruptcy.
The employees knew the situation was dire
because their managers held weekly, sometimes daily, meetings.
Whenever there was a change,
managers would call their group together
for a quick huddle.
Employees weren’t told everything
but they were told a lot.
This surprisingly built more loyalty to the company,
not less.
A division knew they were being closed down
yet the night before,
they put in extra hours
to ensure customers weren’t inconvenienced.

Employee morale is not about external factors.
It is about management.

Hiring For A Bridge Position

I’ve been in quite a few bridge positions.
During the interviews,
I always tell the managers
that I do NOT want a full time job
and that they would do better to hire
someone who may be interested in one.

The managers all insisted
that they didn’t want to hire the contractor (me).
The managers also all ended up
offering me the full time job
(and being unhappy because I wasn’t interested).

People (including yourself) are lazy.
Once you find a great employee,
you’ll want to hire them.
Use this opportunity
to try out a prospective employee
on contract.

Don’t promise a full time position
but
do ensure that they WOULD consider one.
Keep that possibility open.

Bridge Positions Management Opportunities

I’ve talked about bridge positions
from a contractor’s point of view.
I thought I’d now talk about them
from a manager’s point of view.

There are two ways to handle
a vacant position.

The first is to hire a contractor
for the vacant position.
This contractor will learn the job,
document the duties,
and then train the new person.

The upside of this
is that no other positions are affected.
There is only one problem spot.
You’ll have a set of fresh eyes
evaluating the role
and suggesting changes.
Also, if the position is suddenly vacant,
an outside person may have the skills
to figure out what the hell
the original employee did.

The downside is
that, if there is some overlap,
the original employee is transferring her knowledge
to an outside person
(one solution to this
is to have another employee sit in
on the training).
The outside person (who may or may not care)
is given the responsibility to transfer
that knowledge to the new employee.

In a happy, happy world,
that transfer would be smooth
and the new employee would stay
for a long time.

The harsh reality is
that the contractor could be bitter
about being replaced
and/or the new employee doesn’t work out.
If the new employee leaves,
you’re left with no one knowing the position.

The second option
is to move another employee into the vacant role
temporarily (or full time)
and have the contractor fill that employee’s position.

The upside to this option
is that the knowledge stays within the group.
You can hire a lower level (i.e. less expensive) contractor.
You don’t have to oversee this contractor.
Your employee can do that
(given her some management experience).
You have expanded the skill base
of one of your employees.
This employee is more likely to have continued access
to the wisdom of the departing employee.

The downside is
you may not have an employee
with the necessary skills or desires
and you’re disrupting two positions.

I prefer, as both a manager and a contractor,
the second option.

Presents Show Priorities

Last year,
I received clothes and business books
for the holidays.

This year,
I received writing books,
romance novels, and promotional supplies.

What does this tell me?

That last year,
I either wasn’t serious about my writing
or I didn’t communicate effectively
that I was serious.

This year,
my loved ones know I AM serious.

What you are given
represents what your loved ones
think is important to you
(on average,
there are always a few wacky present givers).

If you’re not happy with what you received,
the fault isn’t with your loved ones.
It is with your communication
OR it is with your priorities.

Published
Categorized as Sales

The Gift Of Time

33% of all Canadians,
50% of all Canadian men
wait until the last minute
to buy Christmas presents.

I haven’t opened all my presents yet
but I can guarantee
that nothing will top what my husband gave me.

He gave me the gift of his time.

After work,
he picked me up.
We went to a restaurant,
just the two of us,
no cellphones, no blackberries.
We ate dinner
and then we went to the movies.

I had his undivided attention
for the entire evening.

When was the last time
you gave a loved one
your undivided attention?

Wouldn’t that make a wonderful gift?

The Technical Salesperson

Mary Schmidt points out
“How many engineers
(or research scientists or software developers)
do you know who are also killer salespeople?”

I know of one
and he has job security for life
(not necessarily with his current company).

The best in the business
are usually salespeople plus.

I do well because
I’m a finance gal
and I can sell.
I can sell myself as a project manager.
I can sell my projects in to management.
I can sell the best in the company
into working with me.
All this makes succeeding easier.

If you have one resolution to make in 2010,
consider making it
learning how to sell.

Published
Categorized as Sales

Making A Great Second Impression

I enjoyed Tim Sanders’ post
on making a great second impression.

The most important
of the five points
is to remember the details
of the first meeting.

You’ve been invited back
because you made a great first impression.
Your prospect should feel
that they made an even better
first impression on YOU.

I have a horrible memory
so what I do is make notes on any key meetings.
I note EVERYTHING.
How they took their coffee,
the color clothes they were wearing
(those are the colors they like
so I tend to use them in presentations),
EVERYTHING.

Then,
before I meet with the participants involved again,
I review these notes.
It shows that I care.
It shows that I pay attention.
It shows that they’re important.

All this helps with relationship building.

Published
Categorized as Sales

5 Types Of Words To Avoid

Terry Starbucker has a great post
on the 5 types of words to avoid.

They are…

Negation Words
Half-heart Words
Run to the Dictionary Words
Absolute words
and
Bad Emphasis words

I’ve covered many of these
in past posts
(Terry adds some additional examples).

All except for absolute words.
This is a no-brainer.
There is no such thing as can’t, always, or never.

Anything is possible
if you throw enough resources at it.
You CAN do it.
It simply may take more energy
than it is worth.

Use always or never
and the person you’re speaking to
will come up with an exception.
Your credibility is immediately blown.

Craft your language
to exclude these five types of words.

Overplaying The Newbie Card

A finance manager on Friday
told me
she was still too ‘new’
to the job to fully understand it.

She has been in that position
for two years.

She’s not new.
She’s incompetent.
If she doesn’t understand the job
by now,
she never will.

Once you’ve repeated a process,
you’re no longer new.
You may not be an expert
but you are expected to know
enough about the process
to do your job.

Don’t overplay the newbie card.
It will come back
to bite you on the a$$.