Art Sobczak has a great post
on selling phrases to avoid.
One of my favorites is in the comments.
Using
‘but’
We’ve been trained
from an early age
to dislike
the word ‘but.’
It raises red flags.
“This is perfect for you but…”
“That would be correct but…”
It ranks way up there with ‘no.’
A fun killer.
cm suggests using ‘and.’
When writing,
I simply split the sentence,
avoiding the ‘but’ all together.
The simpler the sentence,
the easier it is understood.
A concept or even a problem
a prospect understands
is perceived as being trivial.
Keep it simple.
Avoid the but.