I’ve been writing in a world
I developed for seven years.
I have over 40 stories
written in this world.
Yesterday, I received a message
from a reader
who discovered Book 1
in that world.
She was excited.
For her,
it was a brand new book.
And she had questions.
These questions
had all been answered
many years ago.
I can barely remember
that story.
But I re-read it
and I copied and pasted
the answers to her questions
and I welcomed her
to the world,
to my array of products.
Doing this is worth my time.
If I treat this latecomer well,
she will buy all 40 plus books
and become a reader for life.
If you’re fortunate
and your products/services
have staying power,
you WILL have latecomers
to those products/services.
Ensure you plan for this
to happen.
Value these new customers.
Welcome them
to YOUR world.