I delegated a blog blitz
to a third party.
The third party didn’t contact
many of the blogs
I would have contacted.
They didn’t craft the promo images
exactly the way
I would have done.
At one point,
I was tempted to take it
back from them.
But I resisted that urge,
allowed them to handle it
their way,
and you know what?
It was a raging success.
Books (products) were sold.
New readers (customers) were obtained.
They didn’t need me
or my input.
And it allowed me
to write more words
on the next story
(work on the next product).
Seth Godin
shares
“It’s easy to use
our indispensability
as fuel.
Fuel to speak up
and contribute.
That’s important.
But it’s also possible
for that same instinct
to backfire,
and for us to believe
that if we don’t do it,
it won’t get done right.
That’s unlikely.”
Delegate tasks.
They won’t be completed
exactly the way
you would have done them
but they WILL be done,
freeing you to do other things.