Today is April Fool’s Day,
a day celebrated
by playing tricks
or fooling other people.
Most people don’t like
to be tricked.
They don’t like
to look like fools.
They don’t trust
people, brands, businesses
that make them
look or feel like fools.
I’ve spent over a decade
building trust
with my readers.
I won’t be putting
that hard-earned trust
in peril today.
Unless your brand
involves tricking others,
think hard
before fooling the people
who trust you.
Consider
leaving this day
to others.