The average person
in North America
thinks about today
and themselves.
They are constantly
in survival mode.
The crisis has shown that.
When people thought
they might die
immediately from COVID-19,
they stayed home
and took other precautions.
Once experts admitted
this crisis could last a year
or longer,
attentions turned
to more pressing ‘dangers’
– the lack of income.
THAT became a higher priority
than possibly dying tomorrow.
“People generally aren’t
wearing masks
and socially distancing
out of long-term philanthropy
and insight about
resources and epidemiology.
It’s happening
because of the panic
of self-preservation.
A rational, generous,
community mindset
was effectively replaced by
an immediate
and self-focused
desire to be safe.
A generous hack.”
When crafting your marketing,
ask yourself
if your pitch appeals
to that specific person/entity
and if it drives them
to take action TODAY.
Humans are selfish
and
we care more about today
than we care about tomorrow.
Craft your copy around this.