Working on the low budget promotional plan
for my May book launch and
one of the questions I ask myself is…
“How best to keep this item out of the trash?”
As long as the promotional vehicle
is out of the garbage,
it has a shot at being effective.
Accomplishing that could be as simple as
putting a motivational quote on the postcard
or financial ratios on the back of a business card.
It requires a little more money
but a lot more creativity.