Most of my family members
don’t know
the pen names I write under.
I don’t sell or promote
my books
to them
…at all.
Why?
Because it makes
our relationships awkward.
They tend to avoid
family members
who sell to them.
But mostly
because they aren’t
my target market.
Few of them are readers.
None of them
read in the niches
I write in.
And the two or three sales
I make
aren’t worth the issues
making those sales cause.
“First, it doesn’t scale.
You don’t have enough relatives
to cash in on.
But far more important,
these relationships are precious.
These are the people
who will help you level up,
who see you,
who care about your future.
They are the ones
who will tell you the truth
and will challenge you
to become a better version
of yourself.
Don’t burn this down
on the lazy road
to your next paycheck.”
Your target market
isn’t likely to be
your family.
Consider selling elsewhere.