Yesterday,
I talked about
how selling to family
usually causes
more problems
than it solves.
A client k reader
pushed back
on this.
“Family should buy our products
without needing the sales pitch,”
he wrote.
That’s like saying
a customer should buy
from us
because we’re nice people.
Being nice
can be a factor
when everything else
needed to make a sale
is present.
We’re offering the prospect
a product they need
at a price
they are comfortable paying
when and where
they’re interested in buying.
THEN, when deciding
between two or more sellers,
they might choose
the seller who is a nice person.
But-but price shouldn’t be
a factor.
The money ‘stays in the family.’
Are you sharing those profits
with family members
immediately?
No?
Then it isn’t staying
in THEIR family.
If you want family
to buy from you,
offer a product they need
at a price, location and time
they require.