Four years ago,
I created a graphic
with an awesome tagline.
I posted it on Facebook.
Yesterday,
someone tagged me
on it.
It has been circulating
for four years.
I didn’t do anything
to keep it circulating.
I didn’t even know
it was still being shared.
But it was
and readers (prospects) were discovering
my books (products) through it.
Marketing on the internet
is forever.
That means it will have more reach
than you believe it will have.
It also means
your efforts compound.
If you create one piece
of promo material a week
and post it,
you will have 52 promo pieces
circulating
after 1 year.
And these will circulate
FOREVER.
In 10 years,
you will be a marketing force
to be envied.
Marketing is now forever.
Create your marketing material
to reflect that.