You’d think it would be a benefit
to be the only writer
with a certain type of book.
It isn’t.
A truly unique book
is not only rare
but it is d@mn difficult
to find a readership for.
You have to find the readers (customers).
They’re usually scattered all over.
You have to gather them
and interest them in your book (product).
For big entities,
that’s challenging to do.
For small entities,
it is almost impossible.
Which is why
it helps if there is a group
of entities
with similar products.
The efforts can be shared
and the readers (customers)
shared also.
Don’t worry if you’re not
the only one.