When I first started
publishing my romance novels
(producing product),
I tried to sell to EVERYONE.
I would advertise on general sites.
I would try to get my books
placed in small businesses.
I would talk to random folks.
I sold next to nothing
and spent quite a bit
of
time and money.
Now, I sell to folks
I know like romance novels
(like the products I produce).
I really focus on people
who read in my niche.
The narrower the market is,
the more books I sell.
Once I have sold to
every romance reader
on the planet,
THEN and only then
will I look outside that market.
“Selling water
to
a thirsty person,
education
to
someone seeking enlightenment,
goals
to
someone eager to move forward
—this is dramatically easier
and more satisfying
than first having to persuade someone
that they should actually care
about the difference
you’re trying to make.”
Sell to the established market
first.
THEN sell to everyone else.